White long-haired cat with blue eyes sitting in a woven cat perch, photographed in soft natural light

Beauty and the Bean
Cat Influencer & Content Creator

Storytelling that connects pets, people, and brands

Meet Cassidy

(AND HER CATS)

I’m the creator of Waking Up With Bean,

a long-running daily video series built around recurring characters and everyday moments.

The series has grown into a shared morning routine, bringing together a dedicated community through natural humor and thoughtful, brand-safe storytelling.

Learn more about Cassidy & her cats

Woman sitting in an armchair holding two cats, a white long-haired cat and an orange tabby, in soft natural light.

Meet Beauty and the Bean
A Cat Influencer Duo

White long-haired cat with blue eyes sitting in a woven cat perch against a neutral background.

LILY

The Beauty

Calm, observant, and effortlessly elegant. Lily balances Bean’s chaos with quiet reactions and perfectly timed judgment.

Orange and white cat resting in a woven cat perch, photographed in soft natural light.

BEAN

Star of Waking Up With Bean

Loud, expressive, and endlessly confident. Bean brings humor, routine, and unexpected meow commentary to everyday moments.

Where creativity meets cats

Short-Form Video Content

Creative short-form videos optimized for TikTok, Instagram Reels, and brand campaigns.

Pet-Focused Storytelling

Natural product integration through real life with cats, designed to feel authentic, entertaining, and trusted.

Versatile Creative Style

From casual daily moments to polished brand visuals, created for reuse across platforms.

Prefer to see it in action? View the full brand portfolio.

Brands I’ve Partnered With (and Love)

- Shop Bean & Lily's Favourites -

Two ways to shop: support the channel or browse our daily essentials.

An orange-and-white cat and a fluffy white cat pose side by side on a rug inside a home, with a wooden staircase behind them.

Shop Beauty and the Bean

Original clothing & coffee mugs inspired by the cats!

Shop Official Products

An orange-and-white cat stretches a paw toward a squeeze-treat packet held in a person’s hand.

Shop Our Daily Favourites

Products Bean & Lily actually use and appear with in videos, along with everyday cat essentials we genuinely love.

Amazon Storefront

Get in Touch

Interested in collaborating with Beauty and the Bean? Share a few details and I’ll be in touch soon.

Beauty and the Bean Cat Influencer & Content Creator